Our expertise

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A 360° Approach

Thanks to a unique integrated model, Groupe A. Lazrak is active across the entire real-estate value chain: from design to delivery, including strategic advisory and project management. This holistic approach ensures perfect project control, consistent quality and a long-term vision in service of both public and private partners.

Strategic Advisory

Leveraging recognized expertise in the market, Groupe A. Lazrak provides Moroccan companies and international investors with high-value strategic know-how. Our teams intervene across the decision-making chain—from structuring through to implementation:

Market and territorial positioning studies
Investment strategy advisory
Technical, urban and territorial studies
Legal and financial structuring of operations
Project marketing and oversight

Our integrated approach also covers property valuation, conducted according to the international standards of the Royal Institution of Chartered Surveyors (RICS) and compliant with the Red Book and IVS frameworks. Recognised by banks, insurance companies and financial players in the market, our valuations ensure independence, rigour and reliability.

Development & Investment

Groupe A. Lazrak designs and develops large-scale real-estate projects, combining promotion and investment acting either as lead investor or as co-investor. From site selection to development, we ensure an integrated approach that combines urban planning, aesthetics, durability and functionality. Each project benefits from rigorous coordination across studies and teams, with strong attention to architectural coherence, material quality and finishes. Our ambition: to create durable, inspiring living places that generate long-term value for territories and their inhabitants.

Construction

Groupe A. Lazrak covers the full construction cycle, offering a turnkey solution that combines technical rigour, execution quality and adherence to commitments. Our operations span a broad range of sectors: residential, office (tertiary), hospitality, logistics and industry. From architectural design to interior fit-out, all phases—technical studies, trades coordination, site supervision—are integrated into a global approach that ensures coherence and efficiency. Our projects stand out for their pursuit of constructive excellence, attention to detail and ability to deliver “ready-to-use” assets that are fully adapted to their purpose and environment.

Our Subsidiaries

Valuation, Asset Strategy & Investment Advisory

Lazrak Advisory is the dedicated subsidiary for strategic advisory, real-estate valuation and asset management. Recognised for its independence, rigour and analytical capability, it supports banks, insurers, institutional investors, developers, OPCIs and public bodies in decision-making and asset enhancement.

Structuring & Governance for Real-Estate Investment

Lazrak Fund Management structures and oversees high-value real-estate operations, from conception to governance of investment vehicles (SPVs). Its expertise covers club deal structuring, technical/financial/legal project management as well as project owner support.

Real-Estate Advisory & Intermediation

A. Lazrak Brokerage deploys its team of experienced consultants and brokers to assist clients—users, investors and developers—in their property purchase, sale or lease operations. Its teams provide strategic advice, operational support and negotiation assistance across all real-estate asset classes.

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Turnkey Construction & Fit-Out

Lazrak Contractors designs and delivers turnkey construction projects, providing full process oversight from conception to delivery. Operating in general contracting and delegated project-management, it handles studies, procurement and execution with rigour and transparency. As the operational arm of Groupe A. Lazrak, it also serves institutional investors and international partners. The company has successfully supported high-profile clients such as Tata Advanced Systems, Delphi Automotive and CUMELT, demonstrating its ability to meet the highest standards in industrial, residential and tertiary sectors.

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Commercial & Marketing Management of Real-Estate Projects

Lazrak Transactions is exclusively responsible for the marketing of Groupe A. Lazrak’s real-estate projects. It intervenes from the design phase to ensure product coherence and market value of every operation. Its mission covers the definition of the product mix, pricing policy, commercial and marketing strategy, as well as collection and delivery management. This integrated approach enables sustainable performance and optimal satisfaction for both investors and buyers.